Facebook For Business

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Facebook probably offers the greatest targeting on the internet. You can set a very tight demographic by age, location, etc, but also by some very specific interests.

Facebook users have filled out a lot of information on their likes, interests hobbies and lifestyles and you can target them with laser accuracy.

Here's what it takes to work a Facebook page.

Create a detailed profile.

Import contacts

Create lists

Share the 3 P's (personality, passion, profession).

Share photos and video

Promote your page

Create a daily engagement plan

Create relevant Facebook ads.

How It Can Work for You

As a small business owner, you can set up a local business page on Facebook that is available to all. Facebook users can then become a fan of your business. When a user becomes a fan of a business page, that page is featured in the news feed of all that user’s friends, allowing your reach to expand in to potential customers that may have never been available.

Your business page allows you to stay in touch with your fans by posting news items, status updates, photos, links and videos related to your business.

Your business Facebook page is the ideal way to share all the news, sales, specials and happenings surrounding your business as well as create a two-way dialog with your customers and just as importantly potential customers.

Social media sites are an easy and effective way to build inbound links to your site, both with the links that you post on your profile as well as other users that pick up those links and re-post them.

Advantages to small businesses, Facebook can allow you to:

• Expand your reach on the Internet by fishing where the fish are

• Share business news and information

• Create a dialog with customers and potential customers

• Encourage inbound links to your main business web site

How to Set Up Your Business Page

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