Text Marketing

From the NY Times:

Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.  Read More

From Wikipedia:

Text message marketing is the link between online marketing and offline marketing for many companies, replacing email in many ways as the preferred way to communicate with prospects and customers. Read More

From ABC News:

Fanfare Mobile today announced the launch of its RemodelerBuzz (http://www.remodelerbuzz.com) marketing platform for remodelers, contractors and designers. The service allows these home improvement professionals to easily generate more work in the neighborhoods of current and past customers by utilizing text message marketing and the mobile Web. RemodelerBuzz lets contractors add a text message keyword to their jobsite yard signs that entices passers-by to interact and learn more about the remodel or design project. Text message marketing is experiencing explosive growth, used successfully in such diverse industries and live entertainment, real estate and retail. Read More

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